Brazen Appoints Lee Benecke as Head of Social Media
Brazen has hired Amaze’s Lee Benecke to head up its growing social media division.
Benecke, who becomes head of social media, was social and content strategist at Amaze, where he spent four years working on campaigns for Lexus, Unilever, The Co-operative Group, Radisson Blu, The Saucy Fish Co and Pizza Hut.
Before that he was head of social media at Leeds’ Fuse8 Delete, and is a trained journalist having started his career at the Press Association.
Lee’s role at Manchester-based, Brazen, will see him head up a seven-strong team of social media specialists, to set client strategy and execute creative campaigns, both organically and within the paid-for space.
He’ll also work hand-in-hand with the agency’s in-house content production division, Brazen LIVE, to produce top-notch, platform-native content.
Of his move, Benecke said: “Having watched Brazen from afar and being consistently impressed with the level of quality coming from the team, I am really looking forward to being on the inside and helping them to continue to pioneer within the social space.
“I’ve been incalculably lucky to work in social media for 10 years now and I still don’t think we’ve even scratched the surface of its potential. With the caliber of team, clients and experience at Brazen behind me, I am very excited about the future.”
Brazen CEO, Nina Webb, added: “As a PR & Content Marketing agency, our social media offer has been constantly evolving, and with the ever-changing digital landscape, we predict it will grow rapidly over the next three to five years.
“That’s why we launched our own in-house content production division, Brazen LIVE, earlier this year and why we’ve now recruited Lee.
“His expertise in the social space is second to none and he’s as Brazen as they come – fearless, ambitious, with a proper Northern charm. We’re looking forward to him getting cracking.”
Brazen currently runs major social media and content campaigns for clients including Wilko, Magnet, Lyons Coffee, Smithfield Foods, Mitchells & Butlers, Bacofoil and Great Northern Warehouse.
Written by Lucy Roue and published by the Manchester Evening News