Outsourcing vs. In-House Digital Marketing

Originally posted by Dale Traxler, a contributing editor for Practical Ecommerce. He is an ecommerce veteran with hands-on experience — since 2002 — as co-founder and C.E.O. of an online jewelry supply distributor that was successfully sold in 2012  Dale is now V.P. Commerce Solutions for Rightpoint, a digital agency, where he focuses on delivering world-class digital

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